IFT vs Later
IFT tracks how any public Instagram account is growing for $1/mo; Later is a $25+/mo visual content calendar for planning and scheduling your own posts.
Later and IFT are complementary tools, not competitors. Later's strength is the visual content calendar: drag-and-drop planning, link-in-bio tools, and scheduled publishing for accounts you own. IFT's strength is observing follower and engagement trends on accounts you may or may not own.
Pricing comparison
| Tool | Entry price |
|---|---|
| IFT | $1/mo (free for 5 accounts) |
| Later | From $25/mo |
Start tracking free on IFT · See full pricing · All comparisons